organized by: Ateliers d'Art de France
The exceptional know-how deployed in the fine craft sector in France is an essential driver of our country’s artistic, cultural and economic influence. It lies at the heart of the "art de vivre à la française", which continues to captivate audiences across the Atlantic.
With its strong purchasing power, North America represents an Eldorado for French craftsmanship - but to succeed, one must first understand the market. Cultural differences and consumer preferences can be particularly challenging to navigate in such a vast and diverse landscape.
From export development policies to artistic residencies, various initiatives are supporting the international expansion of France’s fine craft sector. various schemes are encouraging the internationalization of the fine craft sector in France.
This conference will provide an overview of the initiatives aimed at promoting and supporting French craft professionals in their "conquest of the West".
